CivicScience polls millions of consumers each week, diving deep into important trends. They recently turned their eyes to Pittsburgh’s mayoral race, drawing from responses from 1,651 registered Democrats. What they found was a single digit separation in a race pitting Bill Peduto against Luke Ravenstahl — a dead heat. From PoliticsPA:
“A race between incumbent Mayor Luke Ravenstahl and City Councilman Bill Peduto would come down to single digits in a Pittsburgh mayoral primary, according to research by the organization Civic Science.”
CivicScience found that the Peduto campaign leads among more educated voters, younger voters, and among Catholic, Protestant, and Jewish voters. They also found that Peduto supporters are more concerned about government spending, water/air quality, and income inequality.
But, because their methodology includes surveying more than the standard demographics and questions, they were able to include some metrics that don’t appear in your usual political poll. For example, the most avid Steelers fans are most likely to support Bill Peduto, but so are Twitter users. And, if you’re reading this, there’s a good chance you own a dog! From their findings:
“Cat people are 20% more likely to support Ravenstahl. Dog people are 20% more likely to support Peduto.”
The Post-Gazette noted that the “pet factor” was drawing more chuckles than new pet purchases by the candidates:
For now, though, with his feline figures trailing, Mr. Peduto joked that his campaign was planning “a full-out blitz” on the cat people, with ads in Cat Fancy magazine.
“We intend to keep it close, and then win it on Election Day, when we can unite both the dog and cat people together,” he said.
You can read more results from CivicScience at their website here.